By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the distinct

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other facts regarding modern-day B2B advertising and marketing. We go over how the buying journey is now totally fragmented and also the way that neighborhood building can aid marketing professionals retake control of the

TL; DR - If you require short-term outcomes, e.g., income, don't think that the key is capturing much more demand. This strategy is coming to be much less reliable, and also it's a way to shed priceless sources. Focus on producing need where you can get near-term wins. The purchaser's trip can not be " curved to our will." If you ca

TL; DR - If you need short-term outcomes, e.g., revenue, don't assume that the secret is recording much more need. This approach is becoming less efficient, as well as it's a way to shed valuable resources. Focus on creating need where you can obtain near-term victories. The buyer's trip can not be " curved to our will." If you can no

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other truths concerning modern B2B marketing. We review just how the purchasing journey is currently totally fragmented and also the way that neighborhood structure can help online marketers retake control of the explorati